Su, D. N., Tran, K. P. T., Nguyen, L. N. T., Thai, T. H. T., Doan, T. H. T., & Tran, V. T. (2021). Modeling behavioral intention toward traveling in times of a health-related crisis. Journal of Vacation Marketing. https://doi.org/10.1177/13567667211024703
This study proposes an integrated model based on the Risk Perception Attitude (RPA) framework and the Theory of Planned Behavior (TPB) model to investigate behavioral intention toward traveling in times of a health-related crisis. A survey was conducted via online networks of travelers, yielding 338 valid cases. The findings indicate that health risk perception is affected by information search about the Covid-19 disease. The relationship between health risk perception and behavioral intention toward traveling during a health-related crisis is not direct, but indirect via health self-efficacy and attitude about their future trip. The study contributes to understand a cognitive process of tourists’ behavior intention toward traveling in a health-related crisis. Practically, this study’s findings provide tourists, government agencies, tourism marketers, and policy-makers and other tourism stakeholders with important suggestions for tourism recovery during and after the pandemic.